Media convergence is a phenomenon in which various mass communication platforms such as television, radio, prints, and the internet are merged along with portable and interactive technologies through different digital media platforms.
Media convergence forms the interconnection of computer networks, information and communication technologies, and media content, which results in the digitization of content and even the popularization of the Internet.
It renovates established enterprises, administrations, and work practices and empowers completely new forms of content to develop. It dissolved since a long time ago settled media industry and even content silos and progressively uncouples content from specific gadgets.
Media Convergence As Technological Convergence
For a lot of media history, it made sense to discuss different simple media forms such as books, television, radio, cinema and newspapers that are particular technologies belonging to distinct industries.
Though, the combination of computer networking and digitization process has brought about breaking down of all these traditional media forms and an integration of them, enabling the immediate worldwide exchange of each sort of content.
Technological convergence simplifies the creation of media content and facilitates its distribution at a very lost cost. For instance, a digital photograph could be shot and circulated all around the world within seconds through the internet, excluding a need of film processing, printing, and even physical distribution.
Similarly, customers could access numerous types of media content such as books, newspapers, television and radio programs, movies, and music on their own computers, mobile phones, and other digital devices at a time, which are often free.
Media Convergence As Corporate Convergence
This strategy is a result of three components-
- Digitization
- Corporate concentration, whereby some big organizations own more media properties.
- Government deregulation, which has progressively permitted media corporations to possess various types of media such as newspapers, radio and television stations in the same markets, and which has allowed content carriage organizations such as cable and satellite television providers to own content creators.
Corporate convergence permits organizations to reduce labor, administrative and material expenses by utilizing the same media content over a few media outlets, to give advertisers with bundle arrangements for multiple media platforms, and to upsurge brand recognition and loyalty among target audiences through cross-advancement and cross-selling.
While corporate convergence could be profitable to organizations, there are potential undesirable results, including a reduction in the competition, increased hindrances to entry for new organizations, more commercialization of the media and even a treatment of audiences as buyers instead of natives.
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